StoresOnline Merchants are constantly researching ways to build their websites organically. Some of the best advice that StoresOnline can offer Merchants is to make time to work on some basic aspects of Search Engine Optimization (SEO) such as making sure your Meta data is done right and that you are adding fresh, keyword relevant content to your StoresOnline web site. Another very important SEO aspect that you need to plan for is building links to your website.
There are many different types of information out on the Internet about link building “do’s and don’ts” however a great resource that StoresOnline Merchants might want to check out is SEOChat.com forums. As an illustration of the type of information that you can find, here is a bit of a post about what to avoid when building links:
Things to Avoid
• Stay away from link farms
• The site has no possible connection to your subject matter whatsoever. The page they put your link on isn’t linked to FROM any page, meaning it’s floating out there in never-never land and is a ploy to get you to link to their site.
• The page where they put your link is on a URL a mile long and several directories deep so engines will never find it.
• The page looks like a farmer’s field with nicely arranged rows of links to hundreds of sites which aren’t necessarily organized in any logical manner, but that doesn’t matter because someone told them the link is all that counts.
• It’s a link and a link only. No description. No proof the person ever actually reviewed the site.
• Signs they’ll accept anything that shows evidence of being a “live” link. A true Directory has criteria, frets about the quality of sites it links to and doesn’t have people out begging for links. Instead the reverse is true, with people begging to be let in.
• Watch for scams such as sub-domain one-way traffic feeders where the page your site is linked to isn’t part of the main website. Study the URLS carefully before you decide to accept a link request.
• Stay away from FFA sites (Free For All)
• Avoid being on a web site that has pages and pages of links. This is viewed as a Link Farm.
• Stay away from gambling, RX and other unsavory sites.
• Be aware of the possibility of bad neighbours. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy server with a spammer or banned site.
• Don’t waste your time getting a link from a non-ranking page within a site. The page needs to hold a rank of a minimum PR value of 1 below your landing page, particularly if there are going to be other outbound links to other web sites. If there are not going to be other outbound links, or just a few, then a PR of 2 and above will still boost your ranking and benefit your SERP’s as well as your own PR.
• Stay away from link pages called “Link Partners”, “Links” or the like, especially if the term “link” or “links” is part of the URL
• Stay away from pages that have more than 50 outbound links
If you are looking to build long-term rankings, it takes more work and creativity than just sending out automated emails or joining a linking program. Create a daily “hit list” outlining exactly what you will do.
With these tips on your side, a StoresOnline Merchant can avoid wasting precious time and effort on link strategies that might not be worth the work. StoresOnline wishe you the best as you continue to marketing your StoresOnline website.
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