Tips on How StoresOnline Merchants Can Track ROI

January 13, 2009 by storesonlinesuccess

StoresOnline Merchants are always looking for new ways to advertise and market their online businesses.  Tracking Return On Investment or “ROI” is important to StoresOnline Merchants.  Here is an excerpt from an article “Website Design Tips for Tracking ROI” by Chet Geschickter:

Test, learn, optimize, repeat. That’s how you unlock ROI. Very few people get it right straight out of the gate. Even if you do, can you get it more right by making changes and improvements? The answer is yes. This may not be the message you want to hear, but there’s no rest for the weary. Following best practices in planning, design, and implementation does not mean you are at the end of the road. It means you are at a good starting point in a journey of continuous improvement. 

Data is expensive to own and use. It’s cheap — almost free — to get. The commoditization of data is a problem. When a client or colleague demands that “everything” be measured, your quick retort is simple: “Who, then, is going to analyze everything?” Don’t let yourself get snared in the trap of all-inclusive measurement. If you do, you’ll regret it later. So be selective. Pick your key conversion events and devote your time and attention there. Out-of-the-box top-line metrics are fine as part of the ritual of reporting on how a channel is doing. But don’t get distracted by them. You’ve got more important ways to spend your time — measuring and improving ROI.

1. Targeting key market segments
Smart marketers invest limited resources identifying and targeting the highest opportunity segments. The starting point for doing this online is using sound market research to create personas, which are fictitious characters that represent the different user types within a targeted demographic that might use a site.

2. Driving purchase consideration
Most websites share the common goal of driving revenue, but what can you do if your site doesn’t have an online cash register?

3. Creating customer loyalty
A basic site loyalty metric is the distribution of the number of visits by visitor for a set timeframe. This should be a familiar table for users of Google Analytics, but it is a site-focused metric — not a customer-centric metric.

4. Fostering advocacy and word-of-mouth (i.e. viral) marketing
A YouTube video view about your product is like a television commercial on steroids. With a TV commercial, users are motivated to watch the TV program that your commercial accompanies. With a YouTube video view, they are motivated to watch you!

5. Accelerating revenue
New product introductions create a golden opportunity to track how quickly and effectively your company is creating awareness. Measure traction and uptake by collecting metrics on new product or service page views, starting from the launch date and extending out into day 1, day 2, day 3, etc. Building and tracking separate landing pages for new products and key marketing campaigns create an opportunity to measure interest. Depending on how your campaign is configured, the interest can be from both digital and non-digital PR and marketing efforts, especially if the non-digital components include drive-to-web messaging.

6. Reducing cost to serve
Self-help is a good thing if self-help sessions are successful. Success is in the eye of the user, so include a “did this solve your problem?” question at the end of every support listing. Track and report on responses to identify the type of content that helps and the areas where you need to overhaul the information you provide.

These insightful ROI tips will help you increase the effectiveness of your site design for  your StoresOnline business.

StoresOnline Wishes You A Happy New Year

December 31, 2008 by storesonlinesuccess

As 2008 wraps up, StoresOnline would like to thank the many StoresOnline Employees and StoresOnline Merchants who have contributed their time, talents, and positive energy to the cause of online entrepreneurship. 

The New 2009 Year is before us.  If you haven’t made any New Year’s Resolutions, there is still time.  But for those of you StoresOnline Merchants who are busy thinking of what you can do to further boost your online business, here are some words of guidance from SEO.com:

5 things related to online marketing that we could all use more of this coming year

 

1- More Content
The search engines love content. Your customers love content. You need more of it. Start a blog, write an ebook, share your knowledge with the world and you will be rewarded for it.

2 – More Links
It takes a lot of time and hard work to get people to link to your site, but links still play a HUGE part in the SEO equation, so you have to keep getting more links to your site. Quality is more important than quantity, but you need more of those quality links.

3- More Connected
Get involved in your industry associations, social networks, relevant blogs, and forums. Set up your profile on Facebook, Linkedin, and Twitter. The web is social, so start making friends!

4- More Testing
Don’t settle for average conversion rates. Test out different landing pages, offers, and marketing messages to continually improve your results.

5 – More Analytics
Make sure you’re tracking all the right metrics. Don’t overlook important key performance indicators. A few things you might not be tracking, but should consider are newsletter signups, bounce rate, assisting keywords and brand awareness.

StoresOnline wishes you a safe and Happy New Year’s Eve.

Visit StoresOnlineSite.com Today

December 23, 2008 by storesonlinesuccess

StoresOnlineSite.com has excellent information for StoresOnline Merchants and other online entrepreneurs.  If you are interested in learning why the StoresOnline Pro or StoresOnline Express software is so unique, you’ll definitely want to check StoresOnlineSite.com out.  Here is a tidbit of information from StoresOnlineSite.com:

Learn More About the StoresOnlinePro Software

Choosing the Right Website Software Will Help You Avoid Complaints
There are many website builders available. Some website builders are secondary products to a company’s primary business model, created to solve a secondary complaint. While others are created as a primary product offering. Many of the online website building software programs from either of these categories never made it through their first year of life – while some have thrived…read more>>>

You Have Options When Choosing A Website Building Platform

Many online website building programs offer different levels of accounts – such as Gold, Silver, Bronze, or Personal and Professional – all at different price ranges. Storesonline believes that an individual who is serious about doing business online is going to make the best decision for their business based on functionality as well as finances…read more>>>

Why Choose StoresOnline Pro As Your E-Commerce Solution?
There are several complaints that many Website Builders will charge you a fee for several different features or functions, such as transaction surcharges, bandwidth usage, email usage, newsletter subscriptions, Customer Support, SSL, etc. At the time of a Storesonline purchase, a Storesonline Merchant has everything that he or she needs to create, maintain, and successfully achieve their Internet Marketing goals…read more>>>

StoresOnline Support Holiday Hours Announcement

December 16, 2008 by storesonlinesuccess

 

In observance of Christmas and New Years, starting at 12:01am Mountain Time on Tuesday 12/24/2008 until Friday 12/26/2008 at 6:00am Mountin Time and starting at 12:01am Mountain Time on Wedneday 12/31/2008 until Thursday 1/1/2009 at 6:00am Mountain Time we will not offer chat support.

Telephone Customer support will be closed on Wednesday 12/24/2008 through Thurday 12/26/2008. Telephone Customer Support will be available again on Friday 12/26/2008. Telephone Customer support will also be closed on Thursday 1/1/2009. Telephone Customer Support will be available again on Friday 1/2/2009.

We will, however, be checking an emergency email system every few hours during this time. Any email that is emergency related, should be directed to 911help@myquickresponse.com. Please note that any “non-emergency” email will be responded to within 72 hours of returning back to the office.

Thanks for your understanding as we allow our support staff to spend the Holidays with their families.

iMergent & StoresOnline Announce Board Change

December 11, 2008 by storesonlinesuccess

iMergent Announces Board and Management Changes
 
OREM, Utah, December 11, 2008 – iMergent, Inc., (AMEX: IIG) a leading provider of eCommerce software for small businesses and entrepreneurs, announced Brandon Lewis resigned as the company’s president and chief operating officer, effective March 9, 2009.  Lewis also resigned as a director effective immediately, and the board will consist of six members. 
 
“I am very appreciative of Brandon’s years of dedicated service to iMergent,” stated Steven G. Mihaylo, CEO of iMergent.  “His commitment and vision were instrumental in iMergent’s development and growth over the past several years.  I wish him all the best in his future endeavors.”
 
About iMergent 
iMergent provides eCommerce solutions to entrepreneurs and small businesses enabling them to market and sell their business products or ideas via the Internet.  Headquartered in Orem, Utah, the company sells its proprietary StoresOnline software and training services, which help users build successful Internet strategies to market products, accept online orders, analyze marketing performance, and manage pricing and customers.  In addition to software, iMergent offers website development, web hosting and marketing products.  iMergent typically reaches its target audience through a concentrated direct marketing effort to fill Preview Sessions, in which a StoresOnline expert reviews the product opportunities and costs as well as offers StoresOnline Express for sale.  These sessions lead to a follow-up Workshop Conference, where product and technology experts train potential users on the software and sell upgrades to StoresOnline Pro and StoresOnline Platinum. iMergent, Inc. and StoresOnline are trademarks of iMergent, Inc.

Company Contact:
Steven G. Mihaylo, CEO
iMergent, Inc.
801.431.4695
Stevemihaylo@imergentinc.com

Investor Relations Contact:
Kirsten Chapman
Lippert/Heilshorn & Associates
415.433.3777
kchapman@lhai.com

For more information about this press release, click here.

Google Alerts for StoresOnline Merchants

December 3, 2008 by storesonlinesuccess

StoresOnline Merchants if you aren’t using Google Alerts, now is the time to get started. Google Alerts will assist you as you track a specific keyword or key term that you are focusing on. With Google Alerts, when the specific keyword is written about on the Internet, Google Alerts will send you and email with the keyword highlighted as well as the source of the new information.

StoresOnline teams are aware of the benefits of Google Alerts. We use Google Alerts to watch for news about StoresOnline. Today I received this Google Alert:

An Online Business with StoresOnline Express
By Online Consumer Solutions
StoresOnline Express allows you to create and maintain an eCommerce-enabled website with simplicity and ease. Simply gather content, design your site, publish your StoresOnline Express website to the Internet, and allow customers to
Online Consumer Solutions for… – http://onlineconsumersolutions.blogspot.com/

This write up on this blog highlighted the StoresOnline Inside Sales website. As per the blog post, the StoresOnline Express is being offered on this site for $50.00. As you can see, using Google Alerts helps provide you additional resources that will help you keep a finger on the pulse of news about your StoresOnline site or business. Not only did we get new StoresOnline information to share with you, we also were able to show you one of the benefits of using Google Alerts.

Link Building 101 Resource for StoresOnline Merchants

December 2, 2008 by storesonlinesuccess

StoresOnline Merchants are constantly researching ways to build their websites organically.  Some of the best advice that StoresOnline can offer Merchants is to make time to work on some basic aspects of Search Engine Optimization (SEO) such as making sure your Meta data is done right and that you are adding fresh, keyword relevant content to your StoresOnline web site.  Another very important SEO aspect that you need to plan for is building links to your website. 

There are many different types of information out on the Internet about link building “do’s and don’ts” however a great resource that StoresOnline Merchants might want to check out is SEOChat.com forums.  As an illustration of the type of information that you can find, here is a bit of a post about what to avoid when building links:

Things to Avoid
• Stay away from link farms
• The site has no possible connection to your subject matter whatsoever. The page they put your link on isn’t linked to FROM any page, meaning it’s floating out there in never-never land and is a ploy to get you to link to their site.
• The page where they put your link is on a URL a mile long and several directories deep so engines will never find it.
• The page looks like a farmer’s field with nicely arranged rows of links to hundreds of sites which aren’t necessarily organized in any logical manner, but that doesn’t matter because someone told them the link is all that counts.
• It’s a link and a link only. No description. No proof the person ever actually reviewed the site.
• Signs they’ll accept anything that shows evidence of being a “live” link. A true Directory has criteria, frets about the quality of sites it links to and doesn’t have people out begging for links. Instead the reverse is true, with people begging to be let in.
• Watch for scams such as sub-domain one-way traffic feeders where the page your site is linked to isn’t part of the main website. Study the URLS carefully before you decide to accept a link request.
• Stay away from FFA sites (Free For All)
• Avoid being on a web site that has pages and pages of links. This is viewed as a Link Farm.
• Stay away from gambling, RX and other unsavory sites.
• Be aware of the possibility of bad neighbours. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy server with a spammer or banned site.
• Don’t waste your time getting a link from a non-ranking page within a site. The page needs to hold a rank of a minimum PR value of 1 below your landing page, particularly if there are going to be other outbound links to other web sites. If there are not going to be other outbound links, or just a few, then a PR of 2 and above will still boost your ranking and benefit your SERP’s as well as your own PR.
• Stay away from link pages called “Link Partners”, “Links” or the like, especially if the term “link” or “links” is part of the URL
• Stay away from pages that have more than 50 outbound links
If you are looking to build long-term rankings, it takes more work and creativity than just sending out automated emails or joining a linking program. Create a daily “hit list” outlining exactly what you will do.

With these tips on your side, a StoresOnline Merchant can avoid wasting precious time and effort on link strategies that might not be worth the work.  StoresOnline wishe you the best as you continue to marketing your StoresOnline website.

StoresOnline Merchants & Relationship Marketing

November 27, 2008 by storesonlinesuccess

There are thousands and thousands of websites that will offer you advice on how StoresOnline Merchants can best utilize Relationship Marketing to create loyalty within their customer base.  StoresOnline knows that you want to know what you can do to enrich and grow the relationship between your StoresOnline business and your customers.  Here is a link to a white paper entitled “Best Practices for Relationship Marketing” by WebTrends.com. 

Here is a brief overview of what the white paper offers:

According to a recent Forrester Report, consumers spend 34% of their media time online. Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining and building loyalty with their customers.

Discover how your organization can move beyond traditional marketing and leverage the loyalty-creating power of customer relationships.

StoresOnline Merchants can download this whitepaper by clicking here.  We wish you the best of luck as we move into the busy holiday shopping season.

StoresOnline News: iMergent Announces New CEO

November 25, 2008 by storesonlinesuccess
Steven G. Mihaylo - New CEO of iMergent

Steven G. Mihaylo - New CEO of iMergent

We want to keep you StoresOnline Merchants up to date on the most recent changes at StoresOnline.  Many of you know that iMergent is the parent company of StoresOnline.  A couple of weeks ago, a new CEO of iMergent was named.  His name is Mr. Steven G. Mihaylo.  Here is a news story we found that we thought you StoresOnline Merchants would want to read:

IMergent Inc., an online marketing services company, has named Steven G. Mihaylo chief executive officer. He replaces Donald L. Danks, who resigned as CEO and as a director; who now becomes a consultant to the company.

He is a retired chairman/CEO of Inter-Tel Inc., which he founded in 1969 and sold to He led to Mitel for $720 million last year. He grew the business to nearly $500 million in annual sales, according to IMergent.

For more information and news about the latest changes at StoresOnline, please feel free to visit the StoresOnline Press Release Blog.

StoresOnline Merchant.com: Tips for StoresOnline Entrepreneurs

November 20, 2008 by storesonlinesuccess
Visit StoresOnlineMerchant.com Today

Visit StoresOnlineMerchant.com Today

We usually bring our StoresOnline Merchants news about Search Engine Optimization and other helpful online business tips. We came across this website, StoresOnlineMerchant.com that has a lot of great StoresOnline Merchant information. There is a little bit of everything here: from SEO tips to Internet Marketing advice.

Here is an article that might help StoresOnline Merchants as they strategically reorganize their businesses during this topsy turvy economy:

StoresOnline Merchants Internet Marketing Tips
How to Recession Proof Your Small Business

Whether you believe we are in a recession or not, many of your customers may think we are and that will affect your online store.

StoresOnline Tip 1) Cutting Expenses – But Not Marketing or Sales!
Some of the things that many StoresOnline Entrepreneurs do during slow times can in fact be detrimental to their small business later on down the road. For example, your first instincts will be to cut expenses. This is a smart thing to do but just be sure you are cutting expenses in the right places. Sales and marketing are not the right place to cut expenses. If you want your StoresOnline small business to thrive you will need to continue to make sales even during the lean times.

StoresOnline Tip 2) Look at your processes like Billing
What are your billing terms? Changing your billing terms from say net 45 to net 30 will get your money into your hands faster and help with cash flow.

StoresOnline Tip 3) Review Vendor Agreements and Negotiate Lower Rates
During lean times your vendors are most likely happy to just have your business. Many of them are willing to renegotiate your current pricing agreements just to keep your business. Contact each of them and try to negotiate a lower rate or delayed invoicing at least until the economy turns around. You may have originally agreed to the rates when times were good and maybe you didn’t mind spending the extra money. But now that times are tight, you should take another look at those terms and try to negotiate a better rate. In conclusion It is smart during slower times to take a step back and look at your company.

Cutting expenses, reviewing your business processes, and negotiating lower rates for services are all ways you can do this. Don’t forget to ask your employees for their help. They know the processes better than you do. You might be surprised at how times like these can help your StoresOnline small business.

Visit StoresOnlineMerchant.com today for more StoresOnline Merchant information.

StoresOnline Merchants: Watch The Latest Demo Video

November 19, 2008 by storesonlinesuccess

If you are a StoresOnline Merchant, you are familiar with the many beneficial software features of StoresOnline Pro.  Here are a few features courtesy of StoresOnlineWebsite.com to review:

  7 Rules of Operating A Successful StoresOnline Business
One of the most important lessons you’ll ever learn is to ask all the questions you don’t know the answers to. StoresOnline Businesses are very different from their brick and mortar cousins. The oldest, most archaic online store dates back to the 1980s! StoresOnline has been providing StoresOnline websites for at least a decade now.  With so much new technology you must stay informed. Read the StoresOnline Merchant newsletter. Go to the Boot Camp training. Spend time exploring the software.

  StoresOnline Website Management
When surveyed, 100% of e-commerce website owners agreed that the ability to manage their business at any place and any time is an extremely important and usable feature. Storesonline recognizes this need of complete accessibility and has addressed it with their intuitive online management system.

  StoresOnline Secure Online Ordering
StoresOnline Pro makes it simple and ease to create custom, secure forms to collect sensitive information from customers. Plus, order processing is handled through one, simplified StoresOnline Pro interface, where you can convey the progress of orders, payment status, shipping waybill numbers, and more.

  StoresOnline Built-in Search Technology
Search results are displayed on an extremely simple-to-use screen – taking all the guess work out of the equation, and therefore putting your products directly in front of your customers.

  StoresOnline Dynamic Image Generation
Many website owners do not have the ability or skills to work with their pictures or apply them to their website. This is a complaint that Storesonline has addressed by building an extremely sophisticated Image Server that allows a user to upload, modify, and place pictures throughout a Storesonline website.

  StoresOnline Dynamic Design Selection
Have you ever thought of building your eCommerce website by dragging and dropping content? With StoresOnline Pro you can. StoresOnline Pro makes it possible to use your mouse to build and design the look, feel, navigation, and more of your eCommerce-enabled website! It doesn’t get easier or less complicated than that. StoresOnline Pro is simple.

  StoresOnline Pro Dynamic Page Creation
The StoresOnline Pro interface permits you to customize the look and feel of a unique design. After customizing a design, construct your web pages in StoresOnline Pro’s point-and-click environment or a traditional setting. Then, when you are completely satisfied with the results, instantly publish your website to the Internet.

  StoresOnline Pro Dynamic Product Creation
Within StoresOnline Pro’s product management interface, you can specify which products are available, featured, or on sale by selecting the boxes of the checkmark, star, and currency symbol columns, by the click of your mouse. In addition, you may easily specify the regular and sale price each product.

  StoresOnline Pro Dynamic Form Generation
The Storesonline Dynamic Form Generator can be used to collect any type of data, take product orders, product inquiries, customer concerns or complaints.

  StoresOnline Pro Business Rules
The Storesonline Business Rules Module is an extremely robust engine that allows simple implementation of complex ordering and sales rules. For example, taxes, shipping, handling, discounts, and more.

 StoresOnline Inventory Control System helps you avoid costly customer complaints by telling the store owner that their inventory level is low backordered or sold out. Storesonline understands that when doing any sort of shipping / delivery product fulfillment, it is important to know your inventory prior to sales.

  StoresOnline Financial Software
Storesonline is also configured to export data in several different formats, which can be converted into an acceptable import format for many other accounting and database applications.

  StoresOnline UPS Online Tools®
The UPS Online Tools® are an extremely useful piece of the Storesonline program. With the combination of the Storesonline Store Building Software and the UPS Online Tools®, you can offer your customers a variety of shipping and delivery services. You will also have the ability to more accurately provide shipping rates to your customers.

  StoresOnline Pro Customer Relation Module
The StoresOnline Pro customer database lists specific information concerning each customer who has submitted a form. Within the StoresOnline Pro point-and-click environment, you can add or edit the information, provide passwords to exclusive areas of your site, and view the customer’s order history and notes.

  StoresOnline Marketing Resources
The Storesonline Merchant Services area contains tutorials explaining the latest techniques, analytical data, tutorials, and third-party relationships in which you can receive discounts on several popular and useful online services.

  StoresOnline World-Class Customer Support
Storesonline Customer Support agents are trained through an intensive learning course, which gives them logical and technical knowledge of the Storesonline software and our Customer Support methods

If you want to watch a demonstration video that shows the features of StoresOnline Pro, click this link:  StoresOnline: View the New StoresOnline Pro Demo Video.

StoresOnline Debunks Online Marketing Myths

November 18, 2008 by storesonlinesuccess

StoresOnline has brought you many marketing tips as well as advice on SEO tools that would be helpful for StoresOnline Merchants. When we came across this article about Online Marketing Myths, we couldn’t pass up the opportunity to share it with you.

Introduction and Myth 1

Sure, you’ve heard it all before — but is everything we hear right? We asked digital media experts to go against the grain and debunk some commonly held wisdom about the business. Some of these truisms used to be true but are no longer; others are legacies of the traditional advertising world. And one of them might depend on whether you’re on the client or agency side of the table.

How many of these theories do you think are ready for the trash heap?

1. You should measure everything you can.

Solid measurement has always been touted as digital media’s key to resolving John Wanamaker’s doubts about which 50 percent of his advertising worked. There’s no end to the geeking out we can do with data, and it seems like every month there’s a new metric and a new analytics vendor. The more, the better, right?

Well, no. Sometimes, the more data you have, the less it makes sense.

“I’m from research — and I think that’s a myth,” says Todd Kirby, research director for Spark Communications. “If you have enough evidence to show something is working, why do you need to have more research to back it up?”

But marketers keep asking media agencies for more and more proof that their advertising is working. And that’s probably the interactive industry’s own fault — for perpetually hammering on the measurement nail. Nevertheless, despite clients’ demands for measurement, Peter Platt, VP of online media for Butler/Till Media, finds that clients ultimately avoid his reports. “It amazes me how often we start a campaign, have the metrics established and document how we’ll report,” Platt says. “But when it’s time to go over the reports, the clients keep putting off the meeting.”

That’s probably because those reports seem so very daunting. And, the more metrics they address, the more daunting they become. The result, Platt says, is that the information doesn’t get acted on as frequently as it needs to. “It’s good to measure all those things, but not necessarily good to dwell on the minutia,” he says.

Brian Hadley’s solution to metrics overload is this: Start with the end in mind. Hadley, media director of Cole & Weber United, a WPP agency in Seattle, advises clients to decide on one ultimate goal and then identify meaningful milestones along the way to that goal. “It’s defining success and also developing a measuring stick,” he says.

StoresOnline wants StoresOnline Merchants to read the rest of the 8 Myths, so click here for more helpful information.

StoresOnline Testimonial: James Lane

November 16, 2008 by storesonlinesuccess

While browsing through the information about StoresOnline, I found this testimonial and thought it would be a great way to share another StoresOnline Merchant’s point of view about StoresOnline. This testimonial was given by James Lane and the whole story can be read by clicking here.

James Lane is very animated-and very entertaining. A native of the UK, CitiGroup brought him to New York to work in banking. Then one day his Wall Street job dried up. He had never had an entrepreneurial experience before, but decided then and there it was time for him to be in more control of his own life. At a StoresOnline presentation, he remembers the presenter saying, “The difference between those who dream of being in business and those who are in business is that those who are in business finally chose one day to start.” That simple statement spurred him on.

“That speaker changed my life,” James says. “I have friends who have dreamed of being in business for 20 years. And they even laughed at me for trying what I’m doing. But there they are all still drawing a paycheck and I have three businesses online.”

James had his own reasons for getting started with his online business with StoresOnline. It seemed that James spent his time focusing on what he could do and really used StoresOnline as his support. James educated himself and tried different marketing techniques. He not only worked hard on his business, but kept his vision of success in tact and stayed committed to what he wanted.

Visit James’ Online Stores by visiting www.allamericanwatches.com.

StoresOnline Presents the StoresOnline Express Demo Video

November 14, 2008 by storesonlinesuccess

If you haven’t watched the latest StoresOnline Express demo video, take a moment to watch the StoresOnline Express Demo Video. If you’d like more information about the StoresOnline Express software or would like to read up on the frequently asked questions, please visit StoresOnlineExpress.com.

StoresOnline Merchants: Tell Us About StoresOnline Service

November 13, 2008 by storesonlinesuccess

StoresOnline Merchants regularly call in to the Customer Service Department for assistance with their StoresOnline websites.  When a StoresOnline Merchant chats with one the StoresOnline Customer Service Representatives, once the chat session has been completed, the StoresOnline Merchant is given the opportunity to take a survey to rate their service experience.  There are many comments that are gathered for the Customer Service Teams and StoresOnline reviews this information to find out the things that the Representatives are doing right, what can be improved upon, and how StoresOnline can provide more education and assistance to StoresOnline Merchants. 

Many companies do market research to find out what consumers think about their business. StoresOnline would like to give Merchants a chance to talk about their experience from beginning to present.  If you are a StoresOnline Merchant who would like to provide this valuable feedback, feel free to comment on one or all of the questions as listed below.  Also, if there is an improvement or request that you have for StoresOnline, feel free to leave that information as well.  Your honest feedback will help StoresOnline in it’s goal of supporting the entrepreneurial dreams of online Entrepreneurs who partner with StoresOnline. 

How did you hear about StoresOnline?

How long have you been working with StoresOnline?

How do you feel about the Customer Service you experienced with: 

- At your initial Preview about StoresOnline?

- At the StoresOnline Workshop You Attended?

- Customer Support?

- StoresOnline Programming Department?

- If You’ve Attended the StoresOnline Merchant Retreat, What Would Your Comments Be?

- What Do You Like Best About StoresOnline?

- What More Can StoresOnline Offer to Educate You as a StoresOnline Merchant?

StoresOnline appreciates any comments that you choose to make about the questions as shown above.  Remember, that if you are a StoresOnline Merchant who is in need of Customer Support, you always have access to assistance by visiting MyQuickResponse.com.

Dedicate Yourself to Your StoresOnline Success

November 11, 2008 by storesonlinesuccess

“It’s a lot easier to keep a freight train rolling than it is to get it going again after it’s stopped. “

There are many StoresOnline Merchants who have started their own StoresOnline business, but may have either slowed down their progress, or have just stopped working on their business.  If you find that you have made goals for your business, but have lost sight of why or what you are doing with your business, may we suggest that you ask yourself the follwing questions that might help renew your dedication to your StoresOnline Business and your dreams.

If a project is worthy of being started, it deserves to be completed. Don’t lose your momentum. Make some progress on every plan every day.

  Which of your plans are losing momentum? Right now?
 
  Which project needs another push right now?
 
  Which new project should you delay until you complete the ones you have already started?

Just remember: If a project was worth starting, it deserves to be completed.

Don’t lose your momentum. Make some progress on every plan started. You’ve already put out some of the effort; now complete it so you can reap the rewards. Success builds success. Find all those half-finished projects lying around and finish them one-by-one.

StoresOnline Merchants: Would You Like 2000 Visitors Daily?

November 7, 2008 by storesonlinesuccess

StoresOnline Merchants know that traffic and site visitors are imperative to being successful.  No matter how well designed or fantastic your product or service is, if you don’t have site visitors, you won’t have conversions or sales. 

So today when I came across this article that talked about 10 SEO Tactics to Get Over 2,000 Visitors Daily, I paid attention.  Here are a few highlights from the article:

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you want your site or content to be at the top of the list.

Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite tactics and strategies:

  1. Link Building is still the most effective way to boost your search rankings. Make sure you get backlinks from relevant sites related to your niche market and make sure the ‘anchor text’ is related to your keywords but don’t ignore the text and overall quality of the content linking to you. The anchor text is the underlined/clickable portion of a link. Don’t forget linking is a two-way street, make sure you link out to high quality, high ranked relevant sites in your niche.
  2. Article Marketing is a well established method of getting quality backlinks and it still works. Writing short 500 – 700 word informative helpful articles with your backlinks in the resource box is still very effective for getting targeted traffic and backlinks. Longer articles have also worked for me and I use an extensive network of distribution including SubmitYourArticle, Isnare, ThePhantomWriters… plus other major online sites. Don’t forget the whole element of blogging and RSS feeds in your article distribution. And always remember you’re also using these articles to pre-sale your content or products. Don’t forget to leverage sites like Squidoo, Hubpages… to increase your rankings and traffic.
  3. Onsite Traffic Hubs have worked extremely well for me. These traffic hubs are whole sections of your site devoted to one sub-division of your major theme. For example, if you have a site on Gifts, then wedding gifts could be a separate section. This would be fully fleshed out with extensive pages covering everything dealing with wedding gifts – a self-contained keyword rich portion of your site on wedding gifts. Works similar as a sub-domain but I prefer using a directory to divide it up, such as yourdomain/wedding_gifts. (Most experts suggest always using a hyphen in your urls but underscores have worked fine for me.) Search engines love these keyword/content rich hubs but keep in mind you’re creating content to first satisfy your visitors.
  4. WordPress blog software is extremely effective for SEO purposes. WordPress software is easy to install on your site even if you have no experience with installing server-side scripts. Besides search engines love these highly SEO friendly blogs with their well structured content and keyword tagging. I have at least one of these on all my sites to draw in the search engines and get my content indexed and ranked. I also use Blogger (owned by Google), Bloglines and other free blogs to help distribute my content.
  5. Social Bookmark/Media Sites are becoming very important on the web. These include a whole range of social sites like MySpace, FaceBook, Twitter… media news sites like Digg, SlashDot, Technorati… you must get your content into this whole mix if you want to take full SEO advantage of Web 2.0 sites. You should be joining these sites and using them. It’s time consuming but it will keep you in the swing of things. One simple thing you must do is to put social bookmark buttons on all your pages so that your visitors can easily bookmark your content for you. You can use a WordPress plug-in or I like using a simple free site/service from Addthis.com which gives me a simple button to put on all my content.

    You’ll want to take the time to read this article

Budget Your StoreOnline Website Ad Expenses

November 4, 2008 by storesonlinesuccess
Chad Little CEO of FetchBack

Chad Little CEO of FetchBack

As a StoresOnline Entrepreneur, you have developed a business plan, found a product or service that you are selling, and have worked to design a user friendly site that works towards converting website visitor clicks into sales.  Every StoresOnline Merchant, from the very successful to the beginning StoresOnline Merchant, will need to will need to update the site content to match consumer needs and changes in the market to stay competitive.  StoresOnline Business Owners will also need to continue to market their websites online.  An important aspect of online marketing is not only having a budget, but also spending your marketing funds wisely. 

Here is an excerpt from an article, 6 Strategies for Making Your Small Budget Seem Huge, by Chad Little:

You have a great product, a great website and a great staff. The only thing that isn’t “great” is the size of your marketing budget. Roughly $27 billion dollars will be spent in online advertising in 2008, according to eMarketer. With so many marketers occupying the same space, how can a company stay competitive while staying within its budget?

What does it take for a marketer to compete effectively when money is tight? Here is a list of six key strategies marketers can use to get ahead while staying within their advertising budgets.

1. The “they’re huge!” effect
Here’s an example: Jane visits a website that sells cosmetics. She leaves the site for whatever reason — she wants to comparison shop, she is at work and her boss walks over to her desk, or maybe she gets interrupted by a phone call. When she gets back online, she goes to her Yahoo email account. When she logs in, she sees an ad for the cosmetic website she visited earlier. Later, she goes to CNN.com to read the news and, again, there is an ad for the cosmetics website. She sees ads for the cosmetic website as she visits her favorite celebrity blog website, and also as she goes to a local directory website when she’s researching wine bars. Jane is not aware that she is the only person seeing these ads as she visits these web pages, but she is left with the impression that the cosmetic website must be huge since its display ads are everywhere online.

A few months back, one of the investors of FetchBack saw our ads everywhere online and made the comment, “How much are you spending on marketing?” We explained to him that we aren’t spending much on advertising; the reason he saw our ads everywhere was due to retargeting, and apparently it had worked in created the “they’re huge!” effect we were going for.

2. Focus where there is interest
Once customers visit your site, they are put into one of two categories:
  • Interested prospects: customers who visited your website and didn’t purchase
  • Existing customers: customers who visited your website and purchased

So why should you focus on these customers and not work primarily to get new leads in the door? The answer is simple: These customers are responsible for one of the most important metrics that most marketers don’t pay attention to: your site’s return conversion rate. Our data show that, on average, return conversion rates are four times higher than new customer conversion rates. For every new customer you convert, four customers who have either visited your website in the past or made a purchase from you are converting.

That is a huge number that you should work to increase. Don’t simply think that customers will come back to your site again to purchase, regardless of what your competitor is doing. It is important for you to stay top of mind and find ways to entice customers to come back to your site and re-purchase again and again. Methods for doing this include email campaigns, retargeting, superior customer service, reward programs and sending discount coupons in the mail to say “thanks.”

3. Highlight your benefits
Highlighting the benefits you have over your competitor is an effective method of driving conversions and interest in your company. The best way to do this is to create content that compares the benefits of buying your product or service to that of your competitors. Tell the consumer why you are the best choice, and be as specific as you can, so that customers can be assured of your value. Examples of points that could be included in comparative content could be the fact that your laptop performs better than your competitor’s, that your candle has a more pleasant aroma or that you have the best customer service in your industry.

4. Use testimonials
Let your existing customers speak volumes for you by leveraging testimonials in your marketing efforts. The most important thing that most companies forget to do is to simply ask customers to provide testimonials. People love to talk about a product or service they enjoy, and on-site ratings are gaining in popularity.

Include testimonials on your website, incorporate them into your advertisements and add them to your email signatures at work so that everyone you interact with sees the good things people are saying about your company. Potential customers that see positive reviews about your product or service are much more likely to purchase, especially online.

5. Do-it-yourself PR
Guy Kawasaki posted an article on his blog written by Glenn Kelman of Redfin about why companies should move to a do-it-yourself PR strategy. In essence, the PR game is not what it was five years ago. Forget hiring an agency and spending the standard $5,000-$20,000 fee per month to have your account handed off to an associate who knows little more than you do about how to pitch ideas and stories. The most important part of a good PR pitch has always been the value in the idea that is being pitched.

Think about what you can offer to a reader that is informative, interesting and adds value. Creating this valuable content is going to get you noticed and get free publicity for your company. Who can argue with anything free nowadays? The more people hear about your company, the more apt they are to want to learn more about you, thus creating a huge opportunity to convert them.

6. Customer service is not a cost center
One of the most overlooked — and yet most critical — ways to improve sales is through a company’s customer service. Your customer service team has incredible influence on your customers and whether or not they purchase. One bad experience can cause you to lose a customer for good. No amount of incentives or cool product offerings can correct that customer’s perception of you if it’s a bad one.

Ask yourself the following questions:

  • How does your organization view customer service?
  • What does customer service bring to the table to help increase sales?
  • Do your customer service representatives up-sell customers with complementary products or enhancements?
  • Do they get your customers’ email addresses so you can market to them later?

Marketers are facing tough times, both online and offline. During such times, you have to be creative and innovative with your advertising efforts in order to differentiate yourself.

StoresOnline Business Resources

October 30, 2008 by storesonlinesuccess

Politics and Marketing via YouTube.com

October 29, 2008 by storesonlinesuccess

YouTube.com has quickly become the “Google” of video search engines.  In October 2006, Google recognized YouTube.com’s strength and purchased that company for approximately $1.65 billion in Google stock.  Many people turn to YouTube.com to find video clips about almost any subject.  The appeal of YouTube.com is that amateur video are welcome and an unregistered site user base urges visitors to view as many videos as they’d like in a session. 

The Political realm has also been interested in using YouTube.com to further publicize their views as is documented in the following article:

“YouTube has denied a request from presidential candidate John McCain’s campaign to prioritize the review of political videos that are deleted from the website because of copyright violations.

The McCain campaign filed its request after videos it had posted — featuring news footage from CBS and FOX — were removed for alleged copyright violations. According to a MediaPost report, democratic candidate Barack Obama’s campaign has experienced similar take-downs. The Digital Millennium Copyright Act allows uploaders to challenge the deletion, but that request could take up to two weeks, and the days until Election Day are already dwindling.

McCain’s campaign requested that YouTube review the videos before removing them. In a letter to the campaign, YouTube Chief Counsel Zahavah Levine said no one category could take priority at YouTube.

“While we agree with you that the U.S. presidential election-related content is invaluable and worthy of the highest level of protection, there is a lot of other content on our global site that our users around the world find to be equally important, including, by way of example only, political campaigns from around the globe at all levels of government, human rights movements, and other important voices,” Levine wrote.”

Think about how you’ve used YouTube.com.  If you haven’t, quickly do a search for something interesting, let’s say “StoresOnline” for example.  You’ll find videos and best of all, information that moves and speaks, instead of flat words on a screen.  That is the captivating quality of video. 

So the idea is this: If you haven’t begun to work with YouTube.com, please take the time to put together a video and upload it, just to get your online business on the YouTube.com map and to direct traffic and potential customers to your StoresOnline website.

The Power of Blogs and StoresOnline Merchants

October 29, 2008 by storesonlinesuccess

There was a time when blogs were seen as just another way for distant friends and online communities to keep in touch, share stories, or in some cases, just waste time talking about the latest whim. 

StoresOnline Merchants Harnass the Power of Blogs

StoresOnline Merchants Harnass the Power of Blogs

 But as Web 2.0 has grown, StoresOnline and other groups have taken note of how blogs and forums not only provide insight into customer thoughts and behavior, but also how the influence of a blog or forum can be a powerful ally in overall company improvement. 

Here is an article that discusses another aspect of the power and influence of blogs:

“Social media has officially reached the mainstream, with more and more internet users joining social networks and offering their two cents on product reviews. But for brand advertisers, blogs are proving to be the king of all social media.

According to a new study by JupiterResearch, blogs have more impact on purchase decisions than social networks.

The study found that 25 percent of blog readers say they trust ads on a site, compared to just 19 percent who felt the same way for social networks. Of those blog readers, nearly half are checking multiple blogs whenever they go online, and 40 percent have taken action as a result of viewing an ad on a blog. That number jumps to 50 percent for consumers who are considered frequent blog readers.

One reason blogs have more impact is the way in which a blogger can act as an authority on a subject and build a relationship with the reader.

“One of the things that’s so great about them is the personal, specific information,” said Valerie Combs, VP of corporate communications at BuzzLogic, which sponsored the study.”

So the question for StoresOnline Merchants is this: are you taking advantage of the influence and trust that is created in the “blogosphere”?  Here is another article that will give you more information about the power of blogging and your StoresOnline business.

New StoresOnlinePro Software Features

October 27, 2008 by storesonlinesuccess
Do You Know About the Latest StoresOnlinePro Software Feature?

Do You Know About the Latest StoresOnlinePro Software Feature?

As I was reading through the October StoresOnline Merchant Newsletter, I found that there are new features:

New StoresOnline Pro Features

PDF Catalog: You now have the option of creating a PDF catalog of your products for your customers. To generate a catalog, go to the Print submenu in the Publish menu. Select Catalog from the drop-down menu, and then select the Add button. You will be directed to the Catalog window where you can set your cataloge preferences and process your print request.

New Tutorials: There are two new tutorials available in Merchant Services: Anchor Text Linking and Pay Per Post Advertising. These are both brand new optimization and marketing techniques that are proving to be quite affective. There is also a new sample drop-ship email available for you to use as a template.

Has anyone had a chance to test out these new features?  How do you think these updates in the StoresOnlinePro software are going to help you with your online business and customer relationship management?

StoresOnline Merchants: Yahoo Search Marketing

October 27, 2008 by storesonlinesuccess

Marketing your StoresOnline website is an important facet of your online business activities.  There are many Pay-Per-Click opportunities for StoresOnline Merchants, but if you are looking for a great deal, you’ll want to take a look at this.  I found it at the bottom of the October StoresOnline Merchant Newsletter: http://storesonlinenewsletter.blogspot.com/2008/10/october-2008-storesonline-merchant.html

Want more customers? Then try adding search advertising powered by Microsoft? adCenter to your marketing mix. With Microsoft adCenter, you can reach out to 96 million MSN users – 83% of whom have recently purchased online.¹ And if you start today, you’ll get:

  • Access to a quality audience
  • Great targeting and analysis
  • Flexible budget controls
  • Built-in performance reports
  • $50 in free ad clicks!*

Sign up today!

» Learn more about Microsoft adCenter

Get $50 in Free Ad Clicks with the StoresOnline Promo Code

Get $50 in Free Ad Clicks with the StoresOnline Promo Code

The StoresOnline Promo Code is STORES07 – Best of luck in getting your site started with Pay-Per-Click marketing!

The StoresOnline Newsletter Blog

October 15, 2008 by storesonlinesuccess
Visit the StoresOnline Newsletter Blog

Visit the StoresOnline Newsletter Blog

If you are looking for information about StoresOnline, you need to visit the StoresOnline Newsletter Blog.  I found that there are months and months of past information that StoresOnline has sent out to StoresOnline Merchants about web design, marketing, and other StoresOnlinePro software upgrades and announcements. 

The most recent post had the following information:

What is Merchant Services?

Merchant Services is a vast repository of information and tools to help merchants succeed with their online business. The tools and information available in Merchant Services offers entrepreneurs and small business owners a tremendous advantage over the average online merchant. In fact, as merchants harness the tools and techniques in Merchant Services to plan and promote their website, they will discover that Merchant Services is an invaluable element in building their Internet business.

You can find many useful tips in the Getting Started section of Merchant Services. We recommend that you start with Getting Started in Merchant Services and then move on to Initial Website & Product Research. Within these two topics you will find valuable information on understanding what Merchant Services is and understanding how to find a product and get started on the construction of your website. Within the Initial Website & Product Research topic you will find the Preliminary Marketing Research, Product Research, and Finding a Dropshipper links, which provide you with helpful information concerning your new online business.

Finding the Information You Want

When you click the help button at the bottom of any page in the Store Builder, you will see “Page Specific” help content. This material will outline in detail the options and fields of the submenu and menu from which you clicked the Help button. However, the Help window is designed to help you find the information you want in three additional ways:

Contents
The Contents tab includes a list of main groups that contain related topics. Click the button ( ) next to a group title to expand its list of topics. Once a group is expanded, click a topic title to view the material.

Search
The Search tab allows you to search all of the Help files for a specific topic. Type a word or phrase into the Search field and then press Enter to see the related topics. Then select the topic you want to learn about.

Bookmarks
The Bookmarks tab lets you create links to your favorite Help material. As you browse and study various topics in the Help window, click the Bookmark button in the lower part of the window. As you do this, a link to the topic is placed within the Bookmarks submenu. Do not use the Bookmarks or Favorites functions of your Internet browser. If you wish to employ the bookmark feature of the Help menus, select the Bookmark button in the lower part of the help window.

Related Information
To see information related to the topic you are reading, click links in the RELATED area located at the end of the topic. As you do this, you will be directed to the topic’s content.

Activation Tutorial

This guide is for merchants who wish to learn the basics to get their site up and running. It illustrates several fundamental steps needed to have an online retailing presence in ten simple steps. Each step has unique instructions that only take a few minutes to read and execute. To access the Activation Tutorial simply go to http://www.myquickactivations.com/.

After reading and executing each step’s instructions you will have:

  • Learned how to log in and navigate through your account
  • Chosen your site name, design, and image
  • Decided home page name and content
  • Added products and general product information
  • Added and edited page content
  • Listed your products on pages
  • Set up price sets, shipping, and payment information
  • Set up ordering rules
  • Established online processing
  • Published your website”

The StoresOnline Newsletter Blog is something that you should check out.  Feel free to share any other tidbits about the StoresOnline Newsletter or recommend Newsletter excerpts to the rest of our readers. 

4 Need-to-Know Tidbits About Online Business

October 14, 2008 by storesonlinesuccess

Tidbits About Online Business

Tidbits About Online Business

Online business systems are defined as the things you will have to do to make money online, such as your action plan.

What you are going to do and how are you are going to do it?

If you decide to do email marketing for example, how are you going to obtain an email list? Are you going to buy it or build it from your own website? This is where the 4 things you’ll need to know about good online business systems comes in. You have to decide the steps you are going to take to build your business. Many are earning a good living with an online business.  It is well worth the effort to take the steps you need to achieve your full earning potential.

Need-to-know Tidbit No. 1: Profit
The first thing to consider is profit. How will you make money? Will you be promoting someone else’s products for a commission? Will you be selling your own products such as running online auctions or will you be will you be building a list and selling to your newsletter subscribers. Be sure to focus on where the money will be coming from with your system.

Need-to-know Tidbit No. 2: Automation
How much of the work will you have to do yourself? Online work can be very time consuming unless you have an automated means of doing some of the work for you, the more the better. One example is an auto responder for emails, that way when someone joins your newsletter list or buys a product from you, they receive an instant response. It also saves you the time and trouble of logging in to your email account and answering each one manually. The more efficient your business is, the more likely you will reap high profits with it.

Need-to-know Tidbit No. 3: Simplicity of Product
Keep it simple. Think about your customers, is your system geared toward them? Is it full of useless information, thereby adding confusion to the experience? There is no money in a confusing and complicated system, users or members will simply leave it, delete your emails and move on to something that is easier to understand. Make sure everything in your system adds value to it. If something is not adding value to your system, chances are it is detracting from it. So you should just get rid of it.

Need-to-know Tidbit No 4 Product Longevity & Versatility
Will it stand the test of time? Can it adapt to change? Few things are more exasperating than spending a lot of time to build a base of customers in a program only to have it fail. It must be something you can add to and build on or it is not worth your time and money to develop it. Make sure your product is not just a fad. You should also ensure that you are able to alter the product offerings easily and should be able to add or remove products with little or no consequences. Take a hard critical look at good online business systems before you start one. Try to put yourself in the shoes of you customers or clients. How will it look to them?

Hopefully these 4 things you’ll need to know about good online business systems will help you get off to a good start or see more profit from your existing business.

College Freshman Finds Success with Online Shoe Store

October 10, 2008 by storesonlinesuccess

StoresOnline Merchant Bryan Castleman

StoresOnline Merchant Bryan Castleman

Bryan Castleman grew up on a farm in western Tennessee and is in business with his dad. His dad wanted to own a business selling shoes. He first tried selling men’s and women’s shoes, but the business didn’t do very well. He then decided to sell boots. He began selling them to the employees of utility companies, such as Comcast and Verizon.

Bryan’s dad built a warehouse and an office for the business on their family farm. He started sending out fliers and mailers to potential customers in 1985. He did okay, but his wife still had to work outside the home to make ends meet for their family. In 1994, he created an Internet website, but didn’t make any sales and had very little traffic. He removed his website in 1999, and then put it back online in 2001.

Then his son Bryan got involved.

Bryan, then 18 years old, decided that before he went to college, he would try to put up an Internet storefront. In August, 2002, he built a storefront on Yahoo! and made about one sale per week. About that time, he received an invitation for an Internet marketing conference presented by StoresOnline. The invitation promised that those who attended would learn how people make money on the Internet. Bryan attended and became excited again about the Internet’s business potential.

Bryan and a friend attended the all-day training workshop in Memphis a week later. They purchased their storefronts after hearing the exciting principles taught by the StoresOnline speakers. After purchasing the storefronts, they went online that night and started to apply what they had learned at the workshop. Bryan published his storefronts as quickly as he could.

One of Bryan’s sites—one that sells discounted boots—started getting between two and six orders per day within the first week. Between June and December, Bryan averaged nearly ten orders per day.

Bryan’s dad’s website, Shoe Shack, went live in August. He and his son began advertising in September. Between September and December of that year, the site had gross sales of $48,000. Since then Bryan and his dad have published two more websites, each site making sales on the first day they were published.

Bryan says, “I wouldn’t be where I am now if it weren’t for StoresOnline. I was able to go out and buy a car. At my age, that’s unheard of!”

For Bryan, the financial impact of owning his own business on the Internet has been very positive. He’s been able to go to college and buy things besides his basic needs. Additionally, he has been able to grow his business without borrowing. He is simply using the profits he has already made.

Between August and December, Bryan Castleman’s sites sold $120,000 worth of shoes. Of that, Bryan spent about $25,000 for advertising. But other than that and his initial investment in his StoresOnline storefronts, Bryan has very little business expense. He has a very healthy profit margin for his shoes, so between August and December he achieved a net income of approximately $38,000 (annual rate of $65,000). His father pulled down an income of $48,000 (annual rate of $82,000) from his stores during that same time period. Within the first six months of his first storefront being published, Bryan has about 3,000 customers—not bad for a freshman in college!

Visit the Castlemans’ Websites:

www.shoe-shack.com

www.bostonian4less.com

www.cycleboots.com

www.discountedboots.com

StoresOnline Contact: Mari Silva

October 7, 2008 by storesonlinesuccess
Concerns with your StoresOnline Purchase?  Contact Mari Silva today!

Concerns with your StoresOnline Purchase? Contact Mari Silva today!

 

 

 

 

 

 

If you are a StoresOnline Merchant who has concerns with your StoresOnline purchase, please call Mari Silva at 801-234-5976. Mari can also be reached by email at MSilva@storesonline.com, however, a phone call will help get the ball rolling towards a resolution.

If you need assistance with your StoresOnline Website, please visit http://support.myquickresponse.com/ for 24/7 Customer Support or email help@myquickresponse.com.

StoresOnline Merchants – What Do You Like Most About Your StoresOnline Software?

October 2, 2008 by storesonlinesuccess

StoresOnline Pro and StoresOnline Express

The StoresOnline Software has many different features that make this point and click technology user friendly.  Some StoresOnline Merchants like the hosting features that allow them to maintain a high level of security, while other StoresOnline Merchants are more excited about the ease of design elements.  What is your favorite feature?  If you’d like to learn more about the StoresOnline Pro features, view the StoresOnline Technology Demo Videos by visiting http://www.storesonlinepro.com/store/1234/storesonline_technology

Tell Us About Your StoresOnline Website

October 2, 2008 by storesonlinesuccess

If you have a StoresOnline Website, tell us about it and get the word out to our blog readers about your online business.

How Would You Rank StoresOnline Customer Service (1 to 5) and Why?

October 2, 2008 by storesonlinesuccess
StoresOnline Merchants

StoresOnline Merchants

StoresOnline Merchants have the opportunity to rate the StoresOnline Customer Service Representatives at the end of almost every online interaction.  We want to know, how would you rate StoresOnline Customer Service overall?

StoresOnline Success Story: Eric Auyong

July 22, 2008 by storesonlinesuccess

StoresOnline Success Story

StoresOnline Success Story

Eric Auyong is no stranger to selling.  For years, he has traded stocks on the market, and sold for companies such as Nextel.  He was operating very successfully from San Francisco when his life changed.  “I just got married.  My wife was in Dallas.  So it was easier for me to come to Dallas than for her to move,” Eric says.  “So when I came to Dallas, I transferred with this company.”

When Eric moved, however, he found that there wasn’t as much business for him in Dallas as there was in California.  “I had an established clientele there,” Eric explains.  After moving to Dallas, he realized that he had to completely re-establish his sales network.  “I just could not get into the sales.  You know, the referrals, the niche,” Eric says, “start over from scratch, basically.”

When Eric got an invitation to StoresOnline’s 90-minute preview presentation, he felt that an internet business would be the perfect thing to supplement his income while he grew his sales network again.  “I was thinking about an online business,” Eric says.  “I really didn’t want to do it on my own, because I didn’t know everything.”

After attending the all day workshop, Eric purchased six website licenses and the optional internet coaching program.   “The Internet is an endless market,” Eric says, “and all I wanted was a small percentage of the large number.”  The StoresOnline program met his expectations.  “They had everything packaged very well, and they had everything organized for a beginning website,” he says. 

When he first purchased his site licenses, Eric had some ideas of what he would like to sell.  But after consulting with his financial coach, he revised his ideas and tried a new product. Despite his lack of experience online, Eric dived in.  “I did the entire website on my own, which I’d never done,” he says. He attributes this to his experience with StoresOnline’s customer service department.  “I’ve had two years with customer service now, and I haven’t got a bad word to say about any of them.”

Eric fought procrastination to get his site up and running.  “You buy something, and then you get scared, and then you kind of think of ways not to do it,” he explains.  But with the help from his financial coach, he gained the confidence he needed to finish up with the site, a process that took about a month of full-time work. “The coaching, for me, was the key to my success.”

Eric found his product through a conversation with a friend who owned a plumbing supply store.  “He gave me a couple of products that are high volume, high profit,” Eric says.  “My product is radiating heat for tiled floors.”  Eric began by contacting manufacturers, but in the end one of the manufacturers approached him about running a website for their product.  “I have the only online store for one of the manufacturers,” Eric says. 

While Eric doesn’t make many sales in a week, his radiant floors have a high ticket price, and he averages three sales in a week. 

While Eric still relies mostly on his stock portfolio for his income, he understands the importance of his StoresOnline site.  “The stock market does fluctuate,” he says.  “I had to get something a little more stable, and I realized that.  And I needed more than one source of income.  So that’s why I went with Stores Online and began an online store.

Best of all, the income from Eric’s StoresOnline site has helped him better his financial situation.  “Before I start StoresOnline, I was in debt.  I mean, I probably had a FICO score of less than 500.  I didn’t even own a car.”  The supplemental income from StoresOnline let him escape that problem for good.  “It’s made me debt free.  I don’t owe anything.”

Visit Eric’s site at
www.radiantheatpro.com

*Testimonial results are not typical and your individual results will vary. Your success depends on having the right price, product, and marketing efforts.

StoresOnline Will Provide the Help You Need

July 9, 2008 by storesonlinesuccess
StoresOnline Customer Service

StoresOnline Customer Service

When I read posts like the one shown below on some blog that professes to have “comments by hundreds of other people about their own experiences with Storesonline.” I have to wonder, what is the point?  It is quite obvious that most blogs on the Internet are there to give advice, help people out, connect people with common experiences, and for the most part, better the whole of humanity.  And then there are those that would use a blog to stoke outrage and just give people a place to complain.  Don’t get me wrong, I have had my share of bad experiences with companies, but I have done one thing that a negative, bent of complaining, blog participant may not have done: I have tried to get help and resolve my issues with the company.

With that idea in place, let’s look at the blog posting below:
Mary W. said,
on February 21st, 2008 at 6:43 pm

Stay away from them. I attended a meeting in June of 2007. Purchased a package and am having mega problems getting the website ready to launch. No help from them. Wish I had read this before I attended. Would like to find other people who attended the meeting in Indianapolis last June. Thanks, keep posting.

Hmm, my first thought is that this post seems a little too simple and lacking in detail to strike me as a valid portrayal.  I’ve given more detailed accounts of being treated poorly by a convenience store attendant when all I was buying was a candy bar and a soda.  If I had invested a great deal of time and money in a program and I was getting “No help from them.”, I’d leave a greater warning and testimonial of what I had done to try and resolve the problem and what people should do to get the help they need, instead of a short, simple, and vague response. 

There is a sense of responsibilty that people should have when they post. Not only because it is required by law, but also for the good of society on the whole.  What is the use of your personal experience if you do not learn something from it and then direct others on what they can do to better themselves?  This post by “Mary W.” is just another example of someone, who may not even be a real person, that may have had better success with a change of perspective and willingness to reach out and get the help they need from StoresOnline.

If I could say anything to “Mary W.” I’d say this:  There was a reason that you started up your own online business.  You believed in yourself and in the company enough to invest in your dream.  There will always be obstacles in the way of our successes and it will take time to learn how to do something new, but don’t give up.  What is more important to you: giving up on your dream or pushing through obstacles and being a person of possibility and living a life of fulfillment?  Don’t seel out on your dream because of what you perceive as “mega problems” – do something about it!  If “Mary W.” ever reads this, I’d say Mary, get in touch with Mari Silva (see the first post for contact information).  Mari is the person who can not only talk with you about your concerns, but help resolve your issues if you need help with the StoresOnline software.  But you Mary, are the one who needs to make the decision about whether or not you will be a success, no one at StoresOnline can do that for you.  I would say that it is better to dig in, do the the work, and claim your successes, one step at at a time.  Good luck to you Mary W., whoever and where ever you. 

If you are a StoresOnline Merchant who is struggling with your website or you are in need of help or advice about what you can do to improve your website, there are many resources available to you.  That is the power of StoresOnline, they are a partner in your eCommerce dream – use their Customer Support expertise to your advantage.  If you need help 24/7, visit http://support.myquickresponse.com/ and get the assistance with your website that you need.

Reporting On StoresOnline

June 23, 2008 by storesonlinesuccess

 

StoresOnline Report

StoresOnline Report

Here is a report that most people may never read – we felt it was of such great importance that we should post it so that it can be found and taken into consideration.

Read what an experienced Consumer Advocate has to say about StoresOnline.

 

By Ed Magedson – Founder, Rip-off Report

StoresOnline approached Rip-Off Report several months ago with the express purpose of resolving consumer concerns posted on Rip-off Report.com. Soon thereafter it became apparent that StoresOnline had a sincere commitment to remedy any and all customer concerns.

Immediately after StoresOnline had contacted us Rip-off Report launched an investigation without the knowledge of StoresOnline, because of the patterns of concerns voiced on our website.

Our initial investigation revealed that StoresOnline looked at legitimate complaints and made many internal changes to avoid future problems with customer service and products, as well as other services. Rip-off Report knew StoresOnline was a company with integrity when some of their Executives stated they know they are not infallible, will not always be perfect, and will sometimes make mistakes. – - Most companies will never admit any wrongdoing, and many just dig in their heels, refuse dialogue and then sue Rip-off Report!Rip-off Report discovered:  

  • disgruntled ex-employees
  • competitors
  • and persons who have taken a ’short position’ in StoresOnline stockhave tried to victimize StoresOnline repeatedly.

Actually, Rip-Off Report’s investigation reveals that 

many of the complainants are not StoresOnline’s customers at all,

but some of the aforementioned miscreants instigated others to file complaints

without even first contacting StoresOnline customer service.

To this end, StoresOnline has launched a new e-mail ror@myquickresponse.com to provide a readily available venue to resolve customer concerns for those customers who have posted complaints on Rip-off Report. It is hoped that this will also weed out most of the miscreants. That email address is also for any consumer who thinks StoresOnline could have done better for them in the past.Rip-Off Report’s investigation of StoresOnline shows that StoresOnline is fulfilling its commitment to provide excellent customer service.

In response to the situation revealed by Rip-off Report’s analysis of the patterns of concerns, StoresOnline has recently outlayed a substantial investment into:

- significant software improvements

- more user-friendly integrations

- improvements in customer service

- and complete organizational and operational transparency

- implemented full disclosure at seminars

which clearly demonstrate StoresOnline’s desire and willingness to become more customer-friendly.

We are told, StoresOnline has improved the transparency of its sales practices by:

1) expanding and improving its disclosures to its customers;

2) improving the descriptions on the packaging of its products; and

3) enhancing and improving the certification and training processes of its salespeople.

To ensure that the sales representatives fully disclose all relevant information prior to any buying decision, StoresOnline has implemented a rigorous compliance program in which, among other things, each seminar is monitored, recorded, and transcribed.We have also learned that StoresOnline has implemented a three-day right of rescission, in which any customer can cancel his or her purchase. Many states require this right be allowed but StoresOnline has extended it to customers in all states to avoid confusion.

StoresOnline has also made special commitments to Rip-off Report for unique situations that may arise for their customers.  StoresOnline has also greatly improved the level of its customer service by:

1) establishing 24/7 365 chat and e-mail customer support;

2) expanding phone support hours;

3) adding customer service personnel;

4) improving the certification and training process of those personnel;

5) implementing a customer service feedback and rating system whereby the customer has the opportunity evaluate each customer service interaction;

6) verifying the customer service feedback and rating system by an independent third party;

7) monitoring customer service and satisfaction levels and statistics and aggressively seeking ways to further improve upon them;

8) improving the escalation and monitoring processes and procedures to address customer concerns and/or complaints;

9) enhancing the customer relationship management system whereby each customer document and customer service interaction is electronically recorded and stored;

10) conducting several merchant retreats whereby dozens of customers were invited to provide their feedback regarding StoresOnline’s products and customer support; and

11) conducting ‘focus group’ sessions, which were administered by third-parties, in order to solicit input and feedback from StoresOnline customers.

 Additionally, StoresOnline has also developed and provided its customers with:

1) step-by-step CD and DVD training and an on-line Help System to assist customers with the navigation of the StoresOnline software;

2) live training in customers’ local areas after the initial customer purchase; and

3) periodic newsletters and blogs, which provide helpful software hints and instructions.

We have further learned that StoresOnline has reportedly spent millions of dollars to continually upgrade and enhance the capabilities and ease of use of its world-class StoresOnline software, such as:

1) ‘drag and drop’ design;

2) ability to integrate with other software modules;

3) enhanced marketing statistic features;

4) creation of a customer relations management system;

5) ability to conduct business in multiple currencies;

6) has been translated to Spanish in order to serve a valuable, growing clientele; and

7) has been integrated with various accounting software packages, shippers, auctioneers, affiliates, and credit card processors.

StoresOnline has also upgraded and enhanced its back-end system to:

1) improve its reliability and speed;

2) automatically monitor and report ‘bugs’ immediately as they are detected; and

3) redundantly store information of its system.

Finally, although StoresOnline endorses the products and services sold by independent companies such as PMI, EMS, and Tax Vantage, these products and services are optional and not required and are fully disclosed, as such. StoresOnline will work to ensure that all independent companies with which it does business fully comply with these guidelines and standards.

Rip-Off Report continues to work with StoresOnline to ensure complete customer satisfaction. 

All reports made by disgruntled employees, competitors and various other miscreants, as described previously, constitute an inaccurate picture of StoresOnline’s reputation for products and services.

Individual’s researching StoresOnline should not consider the foregoing complaints, unsubstantiated claims, or unsupported allegations in their analysis of StoresOnline’s Customer service.

Rip-off Report encourages all companies to post their response to any report filed, which may include the allegation that a report falls into one of these categories. It would then become the responsibility of the original poster to reaffirm their complaint.

NOTE: as part of the ‘Corporate Advocacy Program’ Rip-off Report verifies all Reports and Rebuttals, and will expose those posted erroneously. The aforementioned procedure is one of the ways of ferreting out illegitimate complaints.

ALL COMPANIES GET COMPLAINTS,
BUT HOW THE COMPANY HANDLES THOSE COMPLAINTS,
SEPARATES GOOD BUSINESSES FROM BAD BUSINESSES
.

Additionally, right or wrong, good or bad, we will all be blogged, sooner or later..

About Rip-off Report Corporate Advocacy & Customer Satisfaction Program

As a matter of policy, when Rip-off Report is retained by a company to investigate independently and to publish our findings, we use every bit of information at our disposal to determine the truthfulness of the complaints against the company or individual.The member business must also state improvements to their business that benefit the customer to avoid problems in the future as StoresOnline has done, as reflected above. As you can see, this company is already making great stride to this end.

Rip-off Report has and always will be working harder for you, the consumer, so you can feel confident about what to look for when dealing with a business. Remember, just because a company is reported on Rip-off Report does not mean you should not do business with them. Use Rip-off Report information as a tool to your advantage, so you know what to look out for when dealing with that company. No company is perfect, that is why political activists, and consumer advocacy groups like Rip-off Report are needed to instigate public action for the betterment of our society.

Commitment To Satisfy Everyone

It is impossible to satisfy all of the people all of the time. Consumers, however, may feel secure in knowing StoresOnline is a member of the Corporate Advocacy Program. Rip- off Report will make certain that StoresOnline lives up to its promised commitments.

Although Rip-off Report has not independently verified StoresOnline’s products and services, as Rip-Off Report is not a customer of StoresOnline, it can and does verify StoresOnline’s commitment to satisfy all of its customers.

Once a Rip-Off Report Is Filed It Will Not Disappear

Unlike other consumer agencies, once a Rip-off Report is filed it will not EVER disappear. Why? Our theory is, it is better to see how a company or individual rectified complaints in the past. So, in the future, if you see no new complaints about a company, and you can see how they took care of those complaints, wouldn’t you feel more comfortable dealing with that company or individual? After all, all businesses will get complaints.

Rip-off Report Contacts StoresOnline’s Customers

At the request of StoresOnline, and as a requirement of the Corporate Advocacy Program, Rip-Off Report is in the process of contacting all individuals who posted complaints on Rip-Off Report so their issues can be resolved.

Those that Rip-off Report contacted so far; responses to these proposals were positive. A very large percentage of the customers who initially expressed frustration with StoresOnline stated that StoresOnline has resolved their worries.

Several of StoresOnline’s customers stated, if given the chance, they would redact their negative report, many then realized the value of the Report they filed. Most were surprised Rip-off Report was calling them and were very thankful for StoresOnline’s efforts to ensure their needs were satisfied.

In conclusion: We are pleased to report that at the time of this report, StoresOnline has a positive rating. Again, Rip-off Report Corporate Advocacy Business Remediation & Customer Satisfaction Program works for both the consumer and the business. This investigation is ongoing and this Report will be updated.

Rip-off Report was told by an avid reader of this site, that they had an unfortunate experience of a similar company in the past, that they later found out that StoresOnline seems to be the leading eCommerce training and technology provider. According to other sources, StoresOnline services hundreds of thousands of people annually. According to StoresOnline calculations, that is less than one half of one percent of those people have complained about StoresOnline’s products and services. Notwithstanding the miniscule number of customer problems and/or complaints, nonetheless StoresOnline is committed to resolving all of its customers’ concerns.

Bogus Reports is not the norm. Filing bogus reports will not be tolerated. Rip-off Report is used by every branch of law enforcement in more than 6 countries, bogus reports never found.

Every company that contacts Rip-off Report makes claims that the Reports about them are false or were filed by the same person or a competitor. Yes, we know this can happen from time to time, we know this is not true most of the time. Federal agencies to local law enforcement use Rip-off Report all the time. When Rip-off Report works with law enforcement to assist consumers, never once have we heard from any agency that the Reports filed had bogus contact information. These agencies include FBI, FTC, Homeland Security, US Postal Inspectors, Federal Prosecutors and local law enforcement.

Consumers can usually tell when this happens, sometimes they cannot. Just like frivolous lawsuits that get filed against companies or individuals every day, who knows who is telling the truth? That said, since a very large number of the complaints against StoresOnline were filed by competitors, disgruntled ex-employees, various other miscreants and ’short sellers’ of StoresOnline’s stock and as stated above, many of the complaints against StoresOnline were posted by non-customers of the company, which falls into the category of miscreant activity. These bogus complaints should not negatively affect StoresOnline’s reputation, and Rip-off Report is taking active steps to expose these activities.

StoreOnline’s Commitment

Notwithstanding bogus and misleading complaints, StoresOnline seems to run a successful operation. The fact that StoresOnline approached Rip-off Report to assist in resolving any and all consumer complaints is further evidence of StoresOnline’s sincere desire to clear up any unresolved matters and safeguard against similar issues in the future.

Rip-Off Report Does Not Solicit This Program

Rip-off Report does not solicit its Corporate Advocacy Business Remediation & Customer Satisfaction Program. Any participation in this program is completely voluntary and at the request of the program member.

Rip-off Report Corporate Advocacy, Business Remediation & Customer Satisfaction Program. 

A long name for a program that does a lot for both the consumer and the Reported business alike.The Member Business must also state improvements they are willing to make to their business that benefit the customer to avoid the reported problems from happening again in the future.

Anyone contacting this e-mail address will get immediate attention. ror@myquickresponse.com

Sincerely,
ED Magedson- Founder
EDitor@RipoffReport.com

We are Consumer Advocates.

…the victims’ advocate

WE are Civil and Human Rights Activists

We are a Worldwide Consumer Reporting News Agency

…by consumers, for consumers

Tempe, Arizona
U.S.

Original article posted at http://www.ripoffreport.com/reports/0/218/ripoff0218805.htm